Bordeaux
March 17, 2023PROMOTION for Bordeaux Wines in the USA - "Bordeaux Undiscovered" 2023 Roadshow
CIVB - USA Roadshow "Bordeaux Undiscovered": 3 American cities converted to Bordeaux wines!
End of February and at the beginning of the month of March, 25 Bordeaux winegrowers and wine merchants went on tour to 3 American cities, (Houston, Washington DC, & New York City), at the occasion of the USA Roadshow “Bordeaux Undiscovered”.
150 new references of Bordeaux wines (all colours and all appellations) not yet sold in the three states targeted (Texas, Washington DC and New York), were presented to wine professionals and connoisseur consumers, at Masterclass tastings and evening receptions.
In Houston, Washington DC and New York City, these events enabled more than 230 local wine professionals and 250 connoisseur wine enthusiasts to discover new Bordeaux wines…. and above all, meet the people who make them!
Read an article published in a Texan blog, following the delegation’s presentation in Houston
Read this article on the Vintage Texas Blog: https://vintagetexas.com/archives/31533
