Bordeaux
August 25, 2024Promotion in the USA. Bordeaux wines at TEXSOM
From 25th to 27th August 2024, the TEXSOM conference will be held in Dallas. It's an annual gathering not-to-miss for American sommeliers. This event gives visibility and the possibility of communicating with key players in the industry, including leading sommeliers, specialised journalists and a jury of professionals.
To create as many interactions as possible with these highly qualified professionals, Bordeaux wines will be present during:
• A Bordeaux Masterclass dinner: with more than 120 influencers in this sector (lecturers, sommeliers, media), this dinner will highlight the diversity of styles through a blind tasting.
• Expo Trade Stand: drawing between 600 and 900 participants, our exhibition stand will offer an immersive experience with tastings and a photobooth “Join the Bordeaux Crew” will be available to take pictures and share these unforgettable moments. #JointheBDXcrew
• Displays will be placed in strategic positions at the Irving Convention Center.
Media boost
Our presence will also be boosted by a media campaign at Dallas Airport. With 144 “Join the Bordeaux Crew” colour display screens, this campaign will optimise the visibility of Bordeaux wines for participants coming from all over the United States to take part in this TEXSOM event.
