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Commanderie

July 8, 2022

Promotion Weekend of Sauternes & Barsac wines - Commanderie de Bordeaux aux Pays-Bas

A Weekend of Sauternes and Barsac wine promotion in the Netherlands 

A letter and a review of the event

written by Martijn Cysouw
(Bordeaux Relations, within the Commanderie de Bordeaux au Pays-Bas)
(Bordeaux relations)
& Hub J. Harmeling
Grand Maître
La Commanderie de Bordeaux aux Pay-Bas
www.commanderiedebordeaux.nl


Dear friends of Sauternes-Barsac,

Thanks to the contribution of your wines and the presence of Jean-Jacques Dubourdieu and Olivier Bernard as representatives of your appellation, the celebrations and promotions of Sauternes and Barsac wines on 11th, 12th and 13th June were a great success.

Of course, we were sorry you couldn’t be with us, so we are sending you some details and photos of this event, so that you can nevertheless have an idea of what we did with the wines you kindly gave to the Commanderie (back in 2020 …), to create this weekend promotion of Sauternes and Barsac.

At the tasting held for the general public on Sunday 12th June at the Residence of the French Ambassador, Mr Luis Vassy, in La Haye, we welcomed approximately 225 people (the maximum authorised). Please find a few photos below. You will see that our Commandeurs did their very best to present your wines in accordance with the specifications for each château given by Jean-Jacques.

Vice-Président, Jean-Jacques Dubourdieu next to Grand Maître Hub Harmeling, as he opens the tasting for the general public 

   


A couple of photos of the public tasting at the Residence of the French Ambassador in La Haye

By means of a postcard, created for the occasion by one of our Commandeurs, and widely distributed in the tasting room, many visitors were able to learn about your appellation in a fun way and with lots of detail. They enjoyed the possibility of visiting and getting to know better the châteaux taking part in the tasting, via the internet references indicated on the postcard. You will see a photo of this postcard below.  


The postcard giving digital entry to the châteaux

Professionals and journalists were present at this public tasting and at the dinner held for our evening reception (Sauternes and Barsac wines were served with dishes concocted for this occasion). Among others, journalists from the Dutch newspaper with the highest number of readers, De Telegraaf (like Le Figaro), with 380 000 paying subscribers. You will find below a photo of the article published on 21st June 2022 in De Telegraaf (in Dutch).

Article published in the daily newspaper De Telegraaf


The dinner held in La Haye

And also an article in the lifestyle periodical “Chapeau Magazine” https://www.chapeaumagazine.com/culinair/maartens-culinair/sauternes-zoveel- meer-dan-een-dessertwijn/ (summary: you absolutely must drink Sauternes wines more often and not just with dessert, because they represent exceptional value).

We are delighted to mention the support and cooperation of importers Okhuysen, Bolomey, Bosman and de Bruijn, who gladly gave their assistance for this event and for which we thank them sincerely.

On Monday 13th June in Amsterdam, a hugely successful Masterclass with fifteen young sommeliers (some of whom from Michelin Guide * or ** establishments) and representatives of the Syndicate, Vice-President Jean-Jacques Dubourdieu and Olivier Bernard, with several vintages of your wines. Also coordinated by our Commandeur and Sommelier at a Michelin Guide ** restaurant, Ciel Bleu at the Okura Hotel in Amsterdam, Noël Vanwittenbergh. With your two representatives and our Grand Maître, Hub. J. Harmeling, we held a tasting and enjoyed a lively discussion, followed by lunch with some Sauternes-Barsac wines. If I may so say so, the promotion of Sauternes-Barsac wines found some top of the class and very keen pupils. During this tasting a connoisseur among them named the most impressive and representative wine of the past 25 years. Sommeliers made some research to be able to add some Sauternes and Barsac to their wine lists.

You will find below a few photos of this meeting with the young Sommeliers, the lunch and wines tasted.

A BIG THANK YOU to you all for your generous support!

Best regards from Martijn Cysouw

(Bordeaux relations)
& Hub J. Harmeling
Grand Maître
La Commanderie de Bordeaux aux Pays-Bas
www.commanderiedebordeaux.nl


Mr Olivier Bernard during the Masterclass for the young sommeliers


“Line-up” for the Masterclass tasting


Mr Jean-Jacques Dubourdieu, Mr Olivier Bernard, Mr Noël Vanwittenbergh and the participants at the Masterclass in Amsterdam

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