ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

All through the month of August, Bordeaux wines are sponsoring the playlist “Best Life” on Spotify, with two audio spots (one to talk about this playlist and another one as listeners enjoy hearing the playlist). With one million followers, “Best Life” is Spotify’s most listened to playlist for the 18-24s.

This campaign (objective: 5.5 million impressions) is part of the CIVB's summer’s promotion plan aimed at young consumers.