ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

Bordeaux

June 23, 2024

PROMOTION IN CHINA. “Bordeaux Wine Festival” in Beijing, from 24th May to 23rd June

Bordeaux wines take centre stage for one month in Beijing, from 24th May to 23rd June 2024, with promotion in 60 bars, restaurants and wine shops. 

The CIVB is working in collaboration with Dining City, the leading gastronomic guide and booking website in China, present in more than 20 cities in Asia, for the promotion of Bordeaux wines in 60 bars and restaurants in Beijing, from 24th May to 23rd June 2024.


The “Bordeaux Wine Festival”, from 31st May to 2nd June 2024, is to be held in the ChaoYang district of Beijing, with a delegation of 6 Bordeaux wine professionals present to embody this wine region.  

The promotion plan:

• A central pavilion for the Bordeaux Wine School, offering introductory workshops,

• A pavilion for the appellations run by the delegation of 6 Bordeaux professionals (winegrowers and wine merchants, selected from their appellation groups),

• A pavilion for importers, allowing them to promote and sell their Bordeaux wines to consumers at the festival.

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