ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

This partnership with the Flemish programme of Celebrity MasterChef kicks off a new communication campaign for Bordeaux wines in Belgium.

Trailers, advertisements, replays: the video, "Join the Bordeaux Crew" will be widely viewed during the broadcasts of the show .  There will be 2 episodes per week for 6 weeks (from Monday, March 4^th to Wednesday, April 10^th), then replays will be available on the application goplay.be

In total, this communication will reach out to nearly 3 million people within a target of strong affinity!