ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

Bordeaux

February 12, 2024

« JOIN THE BORDEAUX CREW ». A new image and a new advertising campaign for Bordeaux wines

Let’s go!

On the first day of Wine Paris Vinexpo Paris, Monday 12th February 2024, to launch the new image of Bordeaux Wines, there will be an official inauguration, with a ribbon personalised in the colours of Bordeaux being cut ceremonially, scheduled in the afternoon at around 3:00 pm.

The CIVB is counting on the Bordeaux Crew to form, all together, a magnificent, huge human ribbon.


Here is the video of this new campaign by the CIVB to modernise the image of Bordeaux wines.

Click here to watch the video in full screen : https://www.youtube.com/watch?v=72P7Kj6GNWc


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