ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

On December 6^th 2023, in Tokyo, the President of the CIVB, Allan Sichel,accompanied by three wine industry professionals, met journalists and Japanese prescribers who are among the most influential in the wine world. This was an opportunity to tell them about the diversity and revival of Bordeaux wines.

Here is this day in detail:

On December 6^th in Tokyo, the CIVB organized a full day with Japanese professionals, coordinated with several highlights:

A Masterclass on the theme «Bordeaux Bouge » presented by Mrs SUZUKI, an educator accredited by the Bordeaux Wine School, for a total of 33 wine professionals.

This Masterclass aimed to present the diversity and renewal of the Bordeaux wine region, with these messages being embodied by 3 Bordeaux wine professionals who were part of the delegation in Tokyo: Dolorès BESSETTE, Château La Verrière, Thibault DESPAGNE, Vignobles DESPAGNE, Nicolas SANFOURCHE, Château Loupiac Gaudiet.

They talked about their profession, their passion, their energy, their commitment, and their wine estate.

 A press conference attended by 50 journalists was hosted by Allan Sichel.

This press conference was the occasion to remind attendees about the importance of the Japanese market for Bordeaux wines and the inestimable value of relations with the wine trade.

Allan Sichel also recalled that if, in Bordeaux, we are keen to convey a deeply-rooted heritage, a legacy, a terroir, appellations and skill developed over centuries, passed from generation to generation, the Bordeaux of tomorrow is also being invented now.

 A Trade event: revelation and grand tasting of the «50 Bordeaux 2024» Selection, with certificates awarded to the 33 importers selected in this selection of wines available on the Japanese market.

This event was also an opportunity to induct two Bordeaux Wine Ambassadors in Japan for the year 2024, who will promote Bordeaux wines within their respective communities:

• Mr ISHIDA Hiroshi (博 石 田), will promote Bordeaux wines to professionals. No. 2 of the Sommeliers’ Association in Japan

• Mr TSUJI Hitonari (辻 仁 成) will promote Bordeaux wines to consumers.  Poet, writer, director, composer and Japanese rock singer, he is at the head of a community of more than 200K followers.

 Lastly, a party held in the evening gathering nearly 150 consumers, to conclude this day where the wines of Bordeaux were the central theme, to show the wonderful diversity of this wine region.