ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

From September 2023, a major collective communication campaign will be launched for Bordeaux’s red wines. Named “Bordeaux Terroirs: reds of all shades”, it presents four main styles of wine, symbolised by 4 shades of red. The aims of this campaign are to change perceptions about red Bordeaux, show their diversity and win back the core of consumers, newcomers, as well as wine enthusiasts.

As part of this key event, 40 Nicolas wine shops will present a promotion activity focused on these red wines.