ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

As part of its promotion and training activities in China, Bordeaux Wines are positioned at main events in April and May 2023.

Springtime Wine Fair – a promotion campaign in 5 shops of the SAM’s chain, from 15^th to 30^th April 2023.

Five shops will highlight 18 references of Bordeaux Wines, selected by the SAM’s, and staged by a visual and merchandising campaign “More Bordeaux, More Colors”: one shop in Shanghai, two in Beijing, one in Shenzhen and one in Guangzhou.

Masterclass at Wine to Asia Shenzhen 2023

 Sessions with the Bordeaux Wine School at the wine & spirits Fair, Wine to Asia Shenzhen, from 11th to 13th May 2023.

Following the re-opening of China, the Bordeaux Wine School will present a series of Masterclasses at various wine exhibitions in China in 2023.

=> The first session, dedicated to Bordeaux Wines, will be held during the international wine & spirits fair, “Wine to Asia”, to be held from 11^th to 13^th May 2023.

This Masterclass, presented by accredited tutor Sabina PING YANG, will provide a capacity of 50 participants.

It will be held on 12^th May 2023, from 11 am to 12.30 pm, and the topic will be “How to attract more consumers with Bordeaux Wines”.

This is the opportunity to highlight the diversity of Bordeaux Wines via the visual campaign, “More Bordeaux, More Colors”.

For more information, the official website of Wine To Asia : http://www.wine2asia.net/EN/