ボルドー最高評議会
the Grand conseil du vin de bordeaux
CommanderIES, wine brotherhoods

Ten or so chain stores will be flying the flag for Bordeaux wines

From mid-September until the end of November 2022, ten or so German chain stores (large retail, wine shop chains and online sales) are going to promote Bordeaux wines in their digital communication: banners and special pages for Bordeaux, newsletters, posts on social networks and blogs.

Some teams will benefit from training for how to sell Bordeaux wines, given by a tutor from the Bordeaux Wine School. The aim of this campaign? To increase the visibility of Bordeaux wines, so as to heighten their renown in Germany among consumers and therefore boost purchases.