ボルドー最高評議会
Bordeaux
July 17, 2023PROMOTION IN THE UK - Fresh, fruity, lively Bordeaux wines on display at Eurostar departure in London
A campaign is already in progress at present in the United Kingdom, online and on television, to promote rosé, white and sparkling Bordeaux wines.
A new media format has been added to this campaign: a digital display in the departure hall of St Pancras railway station in London, the Eurostar station linking England to France and Belgium.
On several display panels (see photo), travellers can watch the CIVB video lasting 30 seconds highlighting Bordeaux’s fresh, fruity, lively wines, enjoyed at informal occasions and not as part of a meal (a key consumption trend in the United Kingdom).
The number of passengers at this period is estimated at more than 1 million people.
