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@joanavasconcelosatelier explains the inspiration behind her original artwork for the Château Mouton Rothschild label:
“I felt very privileged and honoured to be a part not only of a great name, but also of the ensemble of great artists that have participated in previous editions of this project. My inspiration for the label were the grapes and vines and the naturalistic aspect of the Château Mouton, meaning nature. “Paraíso” (Paradise) is a work inspired by the idea of perfection, of luxury, and the coherence between nature and man.”
The owners of Château Mouton Rothschild, beguiled by the spectacular creations that have made her famous, see common ground between the way Joana Vasconcelos uses, assembles and works with different raw materials and the making of a fine wine. They appreciate the vision and joy that emanate from her universe, found here in her original artwork for the label.
“Joana Vasconcelos uses everyday, traditional materials like embroidery or crochet to create artworks that explore contemporary issues such as feminism in a monumental, baroque, occasionally provocative, humorous and engaged way. She grounds Portugal’s craft heritage in modernity. I really like that link between art and craft because it’s what we have here at Château Mouton Rothschild, the result of high-level craftsmanship and at the same time a work of art, because each vintage is unique, rare and hence precious.” Julien de Beaumarchais de Rothschild co-owner of Château Mouton Rothschild, responsible for the estate’s artistic and cultural activity and for relations with artists.
Picture 1: Joana Vasconcelos and Julien de Beaumarchais de Rothschild holding the artwork in the artist’s studio. Photo credit ©Joana Vasconcelos Atelier
Picture 2: Joana Vasconcelos working on the drawing. Photo credit ©Joana Vasconcelos Atelier
Picture 3: Julien de Beaumarchais de Rothschild with the artwork. Photo credit ©Mathieu Anglada
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