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From April 11^th to 13^th, a 360° advertising campaign was deployed in Tokyo's bustling Shibuya district, to present the new identity of Bordeaux wines to the Japanese market.

- The "Bordeaux Experience" day allowed 350 local trade professionals to meet a delegation of 12 Bordeaux winegrowers and merchants and discover an exclusive selection of wines not yet distributed in Japan.

- Two days dedicated to the general public attracted nearly 1,000 consumers, who came to discover a selection of Bordeaux wines already available on the market.

- At the same time, a Retail and Hospitality activation was deployed in restaurants and stores near the event venue.

- All of this was backed by a major media campaign, including an event at the legendary Shibuya intersection.

Watch the video cllip: click HERE