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Bordeaux wines will be highlighted in METRO, COTSCO and HEMA stores during the key shopping moment just before the Chinese New Year (29th January).

The visual campaign and merchandising with the theme of “More Bordeaux, More Colors” will be accompanied by point-of-sale and digital communication.

Bordeaux wines will be promoted in METRO, COSTCO and HEMA stores.

This promotion is taking place during the strategic purchasing period, coinciding with the major event in the Chinese calendar: the Chinese New Year,
29^th January 2025.^. This is a key time for wine purchases and consumption

The visual campaign and merchandising with the theme of “More Bordeaux, More Colors” will be accompanied by point-of-sale and digital communication.

HEMA: highlighting Bordeaux wines in 24 stores in the Shanghai metropolitan area, from January 3^rd to 26^th 2025, with tastings at the 4 weekends.

METRO: highlighting Bordeaux wines in 8 stores in the Shanghai metropolitan area, from January 4^th to 26^th, 2025, with tastings at the 4 weekends.

COSTCO: highlighting Bordeaux wines in 6 stores in the Shanghai metropolitan area, from January 15^th to 31^st, 2025, with 12 days of tastings
(weekdays and weekends).