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Bordeaux
October 31, 2024Big Bottles campaign: Bordeaux wines take hold in New York!
From October 10th to 31st, the Big Bottles campaign in New York (50 participating restaurants and 100 retailers) was accompanied by a fabulous display and a strong digital presence.
Broadcast in the heart of Times Square, the #JointheBdDXcrew campaign film reached 25.5 million contacts in two weeks.
On social media, the campaign generated more than 4 million impressions, attracting 57,000 visitors to the operation page with a cost per thousand of €4.47, well below the standard of €6. Assisted by three influencers, including a VIP, the initiative strengthens Bordeaux’s renown among Americans.
