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Bordeaux
October 29, 2024New muse of “MAKE IT ICONIC. Choose France”, La Cité du Vin in Bordeaux is working in association with the French Government to embody French audacity
At the occasion of the harvest season 2024, the Government announces La Cité du Vin as the new muse-monument of the international campaign,
“MAKE IT ICONIC” , Choose France »*.
This campaign aims to highlight French audacity and spirit of innovation, by highlighting cultural and artistic vitality, a wealth of tourism attraction, French skill, gastronomy and the dynamism of the national economy.
A collaboration between the Communication and Press Management of the Ministry for European and Foreign Affairs and the Government Information Service, this campaign to encourage France’s attractiveness highlights French personalities and monuments embodying, for example their stories and the French mindset, making audacity and its results a part of our shared history, to enable France to shine throughout the world.
Inaugurated in 2016 in Bordeaux, La Cité du Vin is an emblematic cultural site in the city, which celebrates wine in all its facets. Supported by the Foundation for Wine Culture and Civilizations, recognized as being a public utility, this monument of futuristic architecture, designed by XTU-Architects, offers an immersive permanent exhibition and an extensive cultural program. Reflecting the excellence of the sector and its know-how, La Cité du Vin is an essential inspiration for promoting French iconicity, and therefore joins this campaign alongside other monuments such as the Eiffel Tower, Notre-Dame Dame de Paris, Mont Saint-Michel and the Domaine national de Chambord.
About La Cité du Vin :
La Cité du Vin is a unique cultural site in the world, located in Bordeaux and dedicated to wine.
With its interactive permanent exhibition, which draws on digital technologies, its various tasting experiences, its cultural events, asw ell as shops and restaurants, La Cité du Vin highlights winegrowing regions all around the world through their cultural, civilizational, heritage and universal dimensions. Visitors from all backgrounds (newcomers, wine enthusiasts, professionals, families and young visitors, businesses, French and international, etc.), are invited to embark upon a spectacular journey, around the world, through the ages and in all cultures!
Possessing the Tourism & Disability label since the time of its opening, CSR-Sustainable Entertainment in 2022, and certified NF Environment-Visit Sites since 2021, La Cité du Vin is managed and developed by the Foundation for Wine Culture and Civilizations (recognized as being a public utility) whose role is to make the universal and living heritage of wine accessible to as many people as possible.
Information : https://www.laciteduvin.com/
Press contact : Aurélie Lascourrèges
Tel. +33 (0)5 56 16 16 43
E-mail: a.lascourreges@fondationccv.org
La Cité du Vin – 134 Quai de Bacalan – 33300 Bordeaux - www.laciteduvin.com/fr
