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This summer, Bordeaux wines targeted young people, by working in collaboration with a number of key music festivals. There was a huge success for Bordeaux wine bars at these three festivals :

- Rock en Seine (200 000 festival goers, from 21^st to 25^th August, at Parc de Saint Cloud. 31 500 glasses, or the equivalent of 6 300 bottles of Bordeaux wines served over the 5 days.

INNOVATION: red, white and rosé wines were served on tap at the Bordeaux wine bar!

- Big Feastival, near London, UK (60 000 festival goers from 23^rd to 25^th August): 9 000 glasses (the equivalent of 1 800 bottles) were served over the 3 days at the “Bordeaux Wine Bar”.

- V and B Fest', in Mayenne, France, 120 000 festival goers from 23^rd to 25^th August: for the second year running, presence of the “Bordeaux Wine Tower”, 2 450 glasses served over the 3 days (+11% compared with last year).

And the promotion in 2024 continues

Bordeaux wines will be present at the

Festival du Monde, in Paris, from 20^th to 22^nd September

& at

Eat Festival, in Brussels, from 26^th to 29^th September