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Last Monday, 12^th February 2024, the Minister for Agriculture Marc Fesneau and the Minister for Finance Thomas Cazenave (photo credit ©G.Bonnaud), standing alongside Bordeaux winegrowers and merchants at Wine Paris, took part in forming a human ribbon to symbolise the presence of the whole "Bordeaux Crew" in Hall 6 of Wine Paris Vinexpo Paris 2024 and then ceremonially cut the ribbon they held.

This was an opportunity to launch officially, in presence of the media, the new campaign for Bordeaux wines, in addition to the visibility of this campaign given a particular spotlight in the Paris metro and all over the exhibition.